SEO

We increase the visibility of your website so you are easily
found online by your potential new customers.

With the use of high quality SEO services, your business can be easily found online, which leads
to higher conversions, more sales, and more revenue for your company.

SEO

We increase the visibility of your website so you are easily found online by your potential new customers.

With the use of high quality SEO services, your business can be easily found online, which leads to higher conversions, more sales, and more revenue for your company.

Service Features

Service Features

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Performance

Every package comes with a performance-based
guarantee for your website
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Quality

All of our work is carried out
to the highest industry standards
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In-House

All of our work is carried out in-house,
with ZERO outsourcing
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Service

Industry leading account management
is always available
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Reporting

Regular reports are delivered
to detail your campaign progress

So what is SEO?

So what is SEO?

SEO stands for “search engine optimization”; a catch-all term for a number of different techniques that can be used to increase a website’s visibility to internet users. There are two primary forms of SEO – on-page SEO, which is related to relevancy, and off-page SEO, which is related to popularity. We are located in Manhattan, New York and are experts in all of the latest search practices.

SEO stands for “search engine optimization”; a catch-all term for a number of different techniques that can be used to increase a website’s visibility to internet users. There are two primary forms of SEO – on-page SEO, which is related to relevancy, and off-page SEO, which is related to popularity. We are located in Manhattan, New York and are experts in all of the latest search practices.

On-Page SEO

On-Page SEO

There are a number of different techniques that can be utilized to increase on-page SEO, and thus boost your website’s relevancy. To achieve this, we will look to examine a number of different areas of your site, including:

  • Metadata, titles, and descriptions
  • Alt-text in images
  • URL structure
  • Keyword density
  • Page security
  • Internal linking
  • Header tags (such as H1, H2, H3 etc.) in all content
  • Page loading speed

Combined, all of the areas above can greatly influence the power of your on-page SEO, which in turn should produce favorable results in search engine rankings.

Off-Page SEO

Off-Page SEO

Off-page SEO is SEO that is conducted away from your website in an effort to ensure that you become popular. This means that we will develop the following areas:

  • Links from other sites, known as external link building
  • Social media engagement and sharing
  • Business listings in directories
  • Guest blogging

These techniques ensure that your website can earn a reputation as a go-to place; somewhere that is extremely popular; somewhere that users will want to visit. Given that search engines see popularity as vitally important, a good off-page SEO strategy is also essential when seeking to improve search engine rankings.

The need
for continual examination
of your SEO strategy

The need for continual examination of your SEO strategy

Unfortunately, on-page and off-page SEO cannot simply be ticked off and left to work in the background, delivering results month after month and year after year. SEO is more of a continual process, due in no small part to the fact that Google – the biggest search engine, and easily the most important – updates and changes its search algorithm frequently. In fact, it is estimated that Google updates its algorithm up to 600 times per year, and each change can impact your existing strategy, potentially rendering it out-of-date and unsuitable. If a business sees its SEO as ticked off, and in need of no further work, then they may soon find that their search engine ranking performance declines.

As a result, SEO should be seen as a constant, continual need; a process that requires continual evaluation, examination, and tweaking. By hiring Mass Appeal, you are able to ensure that your search strategy is continually under review. We will ensure that we adapt to every algorithm update, every change to policies, every trend, and every new horizon – such as voice search –  in order to deliver a consistently-beneficial performance for your website.